The difference between a quality website and one that is never updated is huge, especially with more and more people turning to the internet when they want information about a company. Think of it in this manner: what do you do when you want more information about a given topic? Ten years ago, most of us would visit the library or crack open a book. But now we use our phones and computers to search the internet.
And that is exactly what potential customers are doing when they search your company’s name or keywords related to your company’s products and services. For example, someone in New York may be looking for a Jewish bakery on the Upper West Side. If your family business is a Jewish baker in that area, and you do not have a website, you are missing out on the chance to attract that customer.
The customer may even see information on Google Maps about your company. But if they notice there is no website for your company, they have no way of getting more information about your location, products and/or prices. This is why you want to hire a web design New York company and ask them to create a professional and attractive website.
This is important no matter what type of business you are running. Whether you have an ecommerce site or a physical location where you sell items, you want to market those items and your business on the internet. Having a site that is regularly updated, aesthetically pleasing and search engine optimized will go a long way towards attracting new customers.
And the best part is that you are spending very little money for such a significant return. It is the most cost-effective way to advertise products and services in the 21st century.